When I was in grade school, I heard people talking about a new heavy metal band (a genre which was then very popular) called “Stryper.” I learned that Stryper was a Christian heavy metal band. That is, they were Christians playing heavy metal, wearing leather pants and singing about Jesus. I thought the whole idea was ridiculous. However, they proved me wrong by selling millions of albums. I learned not to underestimate the size of the Christian marketplace, or the “cool factor” in Christian marketing.
Left Behind Games Inc (dba Inspired Media Entertainment) is a video game company specializing in faith-based videogames. They boast a selection of titles including action games such as its trademark “Left Behind” series, as well as mild-mannered educational games such as the “Charlie Church Mouse” children’s series.
In the past few years, Left Behind has successfully employed guerrilla-marketing techniques to expand its market, such as sending free copies of their video games to young followers. Word of mouth further moves the video games, and encourages these young Christians to buy future titles.
This holiday season, Left Behind Games will go mainstream, with their titles being carried by Wal-Mart in addition to existing Christian retailers.
Left Behind is a true penny stock, selling at the ridiculous price of just $0.003 dollars per share: yes, that’s correct, less than a penny a share. Why, you may ask, would this company be selling at less than a penny a share?
Left Behind is an evangelical Christian company, which in itself offends many. It has been accused of, among other things, making games that instill religious bigotry. In addition, the company’s strength (niche marketing) may also be its weakness from an investor’s standpoint, since they sometimes seem more intent on spreading Christianity than actually making a profit (though they are currently profitable).
Left Behind Games is a controversial and unproven company, in a volatile market with a battered stock that is traded over-the-counter: it doesn’t get any riskier than that. However, since you can currently buy 5,000 shares for the cost of a movie, I feel that a modest investment is warranted. As with all penny stocks, invest only an amount that you would be completely comfortable losing.
If video game sales go well, Left Behind Games (LFBG: OTC BB) may just be the stock purchase that you tell your grandkids about.
For more information, visit: www.leftbehindgames.com/index.php
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"Never underestimate Jesus, because he will just prove you wrong."
Brian Gurney
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